I am NUSRAT MISTY
I lead cross-functional projects that bring brands to life — from concept to execution. Over the past 10+, I’ve delivered high-impact work across the UK, EU, UAE, and Southeast Asia, blending strategy, creativity, and structured project delivery.
With a Master’s in International Marketing and Luxury Branding from Coventry University London (Passed with Merit), I’ve led product launches, visual identity upgrades, and campaign rollouts across 100+ locations — managing everything from strategy to stakeholder approvals.
Currently, I head the in-house marketing team at Al Qubaisi Group’s F&B division, overseeing 10+ brands and leading a team of 8. I’ve managed over 50+ projects across packaging revamps, seasonal promotions, digital campaigns, and new product development — increasing brand awareness by 20% and digital engagement by 40%.
I also run LUCE d NJ, my fashion label in the UK/EU, where I create emotionally-led, limited-edition collections rooted in storytelling and elevated design.
My strength lies in bridging creativity with control — bringing structure to chaotic timelines, aligning stakeholders, and delivering results. Whether it’s brand, product, or project leadership — I thrive at the intersection of vision and execution.
Let’s connect.
FASHION/LIFESTYLE
BRANDS I WORKED WITH
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FOOD & BEVERAGE
BRANDS I WORKED WITH
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MY RANDOM THOUGHTS
Because it's never only about what we do; it's about how we find our sanity, our creative spark, and that little fuel we need to go back and create with the same passion all over again.
THAT'S WHAT MY BLOGS ABOUT
The in-betweens. The small resets. The things that keep us moving.
No promises on how often I’ll post (because... life happens), but when I do—I hope it’s worth your scroll.
